Local Price Surveys Help Military Families Save Money

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"Market Price Coordinators play an extremely important role in our day-to-day operations," said the Exchange's Senior Enlisted Advisor Chief MSgt. Jeffry Helm. "From soda and snacks to washers and driers, these associates ensure that the Exchange's prices are comparable, if not lower, than the competition."

Market Price Coordinators conduct periodic checks at local convenience, liquor and big box stores, comparing Exchange prices on top selling items in each department. The results are then sent to a central pricing team. From there, pre-tax shelf prices are set to be comparable to the competition. Shelf prices are of primary concern because all products available at the Exchange, except for gasoline, are not subject to sales tax.

In addition to regular, local price surveys, the Exchange offers a "We'll Match It!" program that acts as a last line of defense to ensure military shoppers always receive the lowest price possible when shopping the Exchange. If a shopper sees a price differential of less than $10 they can simply tell the cashier who will match it on the spot. Anyone who reports a price difference of $10 dollars or more need only bring a current local competitor's ad to receive the reduced price.

The Army & Air Force Exchange Service is a joint command and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. The Exchange has the dual mission of providing authorized patrons with articles of merchandise and services and generating non-appropriated fund earnings as a supplemental source of funding for military Family and Morale, Welfare and Recreation (FMWR) programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at

From Army & Air Force Exchange Service Public Affairs Press Release